Famous brands from Denmark

Denmark is known for its focus on beautiful design, and is famous for jewellery, fashion and kitchenware.


LEGO is a brand that every kid loves, and it sells billions of bricks worldwide. IN 2023 is was the most valuable brand in Denmark.

The company was founded in Billund in Jutland over 85 years ago, and the headquarter is still here. We recommend visiting the  Lego House to discover everything about the famous bricks.

You can also visit the first Legoland in the world, built in Billund in 1968, and this top 3 biggest attraction in Denmark has attracted millions of tourists over the years.

 Read more about Lego here


The Danish shoe manufacturer and retailer ECCO was founded in 1963 and is now sold in over 90 countries. ECCO shoes are made of quality leather and are highly comfortable. Ecco also makes bags and accessories. 

Ecco has an outlet in Bredebro in Jutland where you can buy shoes at a discounted price.

Read more about Ecco here

Pandora Jewellery

Pandora, founded in 1982, is one of the most prominent jewellery brands in the world. Its jewellery is sold in more than 20 countries, including North America, Europe, Australia, and New Zealand.

Read more about Pandora here

Royal Copenhagen Porcelain

Royal Copenhagen was founded in 1775, and since then, it has been a manufacturer of porcelain with characteristic blue and white colours, beautiful designs, and high quality.

Read more about Royal Copenhagen here

Georg Jensen

The silversmith Georg Jensen made his first piece of jewellery in 1899, but today, the company sells many different products, such as watches and silverware, in beautiful designs.

Read more about Georg Jensen here




Carlsberg is one of the most well-known brands among beer geeks worldwide. This world-famous brewery was founded in 1847 by Jacob Jacobsen and started exporting its beers in 1868. The headquarters is in Copenhagen, where you can visit a fascinating Carlsberg museum about the brewery and its beers today.


See more:

Danish famous clothing brands



Shopping in Denmark

Shopping malls in Denmark

Shopping in Copenhagen

Marriage and weddings in Denmark

Nordic Design

Top destinations in Denmark

Why Visit Denmark



Most valuable brands 2023

Rank (2023)BrandBrand Value 2023 (in $M)
1 Lego $7,444M
2 Maersk $7,417M
3 DSV $3,314M
4 Arla $3,303M
5 Vestas $3,135M
6 Novo Nordisk $3,101M
7 Ørsted $2,320M
8 Danske Bank $2,079M
9 Pandora $1,866M
10 Carlsberg $1,678M